Design More to it than meets the eye
The more complex side of E-commerce design
We know, in detail, what Magento can and cannot do natively which allows us to both make the best use of your budget and possible additional features when coming up with a design.
As well as looking great; we make sure a design meets three criteria. Beautiful, search engine optimised and most importantly, Magento oriented…
Magento Oriented Design
Without trying to sound too geeky, we have to consider a few important points when planning the layout of an e-commerce store. You need the customer to complete the transaction from start to finish, adding value whenever possible. There is a limited opportunity to instil confidence in your customer and keep their attention focused throughout the checkout process.
Within the design of the product page alone, a simple change such as re-positioning elements to above the page fold can have significantly positive effects on average transaction value (attaching related products), ability to up-sell to another product ultimately leading to increased conversion and total revenue. Subtle layout changes have a big impact and we factor those in when producing your design.
Unfortunately we are not a graphic design agency; our forte is Magento development – it is what we are good at and what we stick to.
We provide graphic design services via our design partner, Phil James Design. Based in London, Phil James Design has worked with Sonassi since 2010, fulfilling the majority of our client store layout and designs.
But don’t let that put a hole in your plans
We will provide ad-hoc design support for smaller elements; after all, we design our own websites in-house – so if you like what you’re looking at, you know we are capable of excellent design unassisted. But for larger projects, we know your needs are better served by a Magento graphic designer and it allows us to focus entirely on development.
Already have your own
We also work with
other design agencies
We will not hold you to using our graphic designer; you are more than welcome to choose your own. We frequently work with other agencies, where they supply the design and we skin it – adding custom functionality as required.
When you are supplying your own design (or working with another agency to complete a design), we have a standardised list of Magento pages that we ask to be completed. This list is supplied in a PDF format (available on request) and contains a screen shot of every single unique page found on a Magento store (product view, category view, checkout etc.).